Are your customers loyal or are they returning due to habit or the inertia of not wanting to invest the energy to find an alternative? For some businesses, it is easy for customers to change. For others, it takes a …
I know this sounds ridiculous but October seemed to be the month where retailers were determined to drive business away. Maybe it is just me but with third quarter economic growth just 2%, I’d think more businesses would be doing …
People frequently ask me “How’s the economy?” They do this because I work with multiple companies and have insights into their performance against plan and the prior year. But the truth is that I don’t spend many cycles thinking about …
Because of my fractional role, I have the opportunity to work with more management teams than most. I have consistently found that the one differentiator in the performance of a company is the quality and cohesiveness of the management team. …
I believe every business must earn its “right to exist” in the marketplace – and, yes, I said, earn. No business has an inalienable right to exist. Rather, in a competitive marketplace, that right has to be earned day in …
How do you differentiate your product or service? Even better, how do your customers perceive the differentiation between you and your competitors? These are important questions. And you should answer the first before you attempt to answer the second. It …
As I look back over the last several newsletters that I have written, it occurred to me that my recent focus has been on “details” . . . spending, cost controls, etc. While this is certainly important, I wanted to …
